an extensive, daily-updated blocklist for keeping low-quality creatives from Google Ad Exchange and Open Bidding partners out of digital premises.
How does BidBouncer work?
Open the Google Ad Manager Protections panel, click on the BidBouncer bookmarklet, done. Setup is automated; subsequent launches update the blocklist.
A bookmarklet? Why not simply plug into Google Ad Manager?
The required API function was removed.
The other avenue for direct integration, a creative wrapper, was discarded for the following reasons:
- ad server-based creative wrappers cannot filter the most common types and sources of impressions,
- on-page and in-app creative wrappers involve costs that would have precluded BidBouncer from being offered at such a low price.
Hands-off updates are in the works.
Why should I trust this is safe?
Subscribers are provided with the source code of the bookmarklet. Ascertaining the innocuousness of the less than 200 lines of straightforward JavaScript then running your own build is a matter of minutes.
Is BidBouncer compatible with Google AdSense?
Standalone Google AdSense does not allow to block nearly enough advertiser URLs for adequate coverage. To use BidBouncer, upgrade to Google Ad Manager and traffic Google AdSense as a line item.
Can BidBouncer be made to work with header bidding?
Yes, with a caveat: header bidding is more susceptible to domain misrepresentation, which reduces BidBouncer’s effectiveness over this specific source.
Prebid Server users can simply retrofit the blocklist into the ORTB2 Blocking Module. Performance impact: zero.
Prebid.js, on the other hand, is sensitive to the size of the badv array. Instead of overstuffing the ORTB2 object, write your filtering logic in the bidsBackHandler and discard bad URLs with markWinningBidAsUsed().
What kind of ads does BidBouncer block?
Clickbait and jarring content:
- start/continue/click here buttons
- lurid images, sensationalistic copy
- garish games and queasy quizzes
- unmarked as such NSFW creatives
Schemes and scams:
- dubious tools and browser extensions
- shady content service subscriptions
- dishonest “reviews” and advertorials
- fly-by-night stores, surefire swindles
and other objectionable stuff.
Still, firearms, casinos, sex shops, alcohol and tobacco remain allowed?
BidBouncer lets them in on the assumption that they may be appropriate or inoffensive to your audience. Should it not be so, creatives from legitimate companies operating in these industries can be disallowed through category protections in Google Ad Manager, while mislabeled ads will be blocked by BidBouncer.
What is the realistic get-through rate of bad ads?
The trash ratio on our test site featuring English, Spanish and French content stays below 1%. YMMV.
Is BidBouncer a solution to redirects and malvertising?
No, these are out of BidBouncer’s scope. As a sizeable share of redirects and malvertising infections happen through the kind of ads BidBouncer blocks, risk should however decrease accordingly.
Will revenue be adversely affected by BidBouncer?
Probably not, but the definitive answer depends on a variety of factors. Consider the following scenarios:
- No protections nor floor prices set? Reduced competition caused by the winnowing of unacceptable ads will cause a marginal dip.
- Blanket ad category restrictions to safeguard inventory? Deactivating superfluous protections may lead to a slight revenue increase as BidBouncer lets in adequate ads that less granular exclusions do not.
- High floors to cut off unwanted ads leading to a suboptimal fill rate? Relax your pricing rules and reclaim some earnings.
Cleaner creatives improve your brand image and increase visitor loyalty. Do not wait until the beta window closes, try BidBouncer for FREE now!
BEATS BAD ADS
